How to play music while streaming

microphone for streamin music on twitch

How to play music while streaming on Twitch

Streaming platforms want to protect the work of songwriters musicians and various creative artists. As a result the various streaming platforms don’t want to have to deal with intellectual property laws that might get them into trouble.

What music can I play while streaming on twitch

Music Licensed To You: If you somehow secure the rights to music, for instance if you purchased the song on the Internet or from music distributors then you are allowed to use that music on stream provided you abide by the rules of your license.

Music you own: If you sold your rights to another company or an organization controls any art you create you should make sure that you are not in violation of any contractual obligations before you use that music in a stream

As always, consult an attorney. 

Are you allowed to play music while streaming.

You can play music on your stream provided you have the rights to that music to play it on your stream. If the music is copyrighted and you don’t have the rights to use it on your stream it is possible your video or stream will get flagged.

Where can I find free music for streaming?

There are several ways you can find royalty free music for your stream on Twitch.

You can connect directly with musical artists and ask them to use their music on your stream.

This is a great way to find unique music for your stream and to give decent exposure to new artist looking to find new fans.

add music to your gaming stream

Here are several free website so you can download music for your stream. Most of these websites have fairly generic music they can use as background for intro music for your stream on Twitch or Mixer:

https://freesound.org/: Well the interface might be old you can still find a lot of good music here for your strings. Maybe you looking for something from a time long past. Maybe you’re looking for something unique that your listeners haven’t heard before. Anyway give this option a shot and see what you come up with.

http://dig.ccmixter.org/: This website offers thousands of hours of free music. Musicians and vocalist upload thier music and you can mix them how you like.

https://freemusicarchive.org/ – A great eclectic collection of music from all over the globe. You’re stuck trying to find something unique for your stream give this option a shot and see what it offers.

Reach Out: Tips for Better Creator Networking Online

Even though you might be physically alone in a room, streaming is far from a solitary activity. Successful video game streamers are able to create a sense of community around their channel.

But interacting with your audience isn’t enough. You also need to develop relationships with others within the larger community of streamers.

Let’s take a look at why you want to network and what strategies are best for doing so effectively:

How Can Streamers Help Each Other?

Other streamers can help you either on camera or behind-the-scenes. Even if a streamer doesn’t necessarily want to play games with you live, they might be willing to answer questions or provide advice. Having a seasoned stream vet in your corner can be a valuable resource.

The streamer might also be willing to help your stream gain exposure. They might mention your channel on air or across their social media. But the best way to help is to Host your channel. This means their channel automatically plays your stream when you’re on the air. All of their viewers will have an easy opportunity to watch your stream.

What’s the Goal of Networking?

Networking helps boost your stream’s visibility. If a popular streamer interacts with you on-stream or hosts your channel, all of their audience becomes aware of your brand.

Plus, their audience is already likely to be interested in the content you provide (because you’ve done your research about the streamer’s audience before you approached them).

Also, networking helps increase your stream’s credibility. A positive mention is a type of endorsement.

Hosting is an even bigger endorsement because the streamer is essentially telling his or her audience “Hey, I think you guys will like this stream so much, I’m going to show it right on my channel.”

Networking Don’ts

Ever heard that phrase “There’s no such thing as bad publicity.”

Well, that phrase doesn’t apply to networking. Successful networking depends as much on what you don’t do as what you do. Here are some networking strategies you’ll want to avoid at all costs:

Don’t Try to Connect with Everyone

Network isn’t about creating a connection between you and the biggest streamers in the world. Instead, you want to connect with streamers who make sense for your brand and audience. This could mean streamers similar in game selection, audience size and personality to your own.

Don’t Be Pushy with Your Requests

The top streamers are constantly asked for connections. Basically, they’re looking for every reason to say no.

Acting pushy and too forward is a great reason for a streamer to decide they don’t want to work with you. Even if your brand is a perfect fit, streamers will reject a partnership if you seem difficult to deal with.

Don’t Be Flaky

Streamers have enough to do each day. Even the best partnerships mean more work. If you do enter into any type of partnership, always be professional.

Don’t make promises you can’t keep. Always deliver by your deadlines. In short, make your streaming partner’s life easier.

Networking Do’s

The best networking is mutually beneficial. Here’s how to get better responses and form better working relationships with other streamers.

Understand the Other Streamer

Before you reach out to another streamer, make sure you know what they’re all about. Is there audience similar to yours? Do your personal brands mesh? Will they actually have a use for a partnership with you?

When introducing yourself to the streamer, be specific. Mention exactly why you think the two of you would work well together. You don’t have to go overboard, but list a few reasons why you’re a fan of their channel.

Be Helpful

Develop a reputation as a helpful streamer. Host other streams. Pop into other chat channels and contribute to the discussion. Answer questions whenever you can. The world of streaming is smaller than you may think, and word can quickly spread. Make sure your reputation is a good one.

Be Active on Social Media

Your social media profiles have a direct effect on the size of your stream audience. When you have active, engaged followers you can show other streamers concrete numbers related to your popularity.

Plus, social media is a great way to develop a relationship with another streamer. A streamer might not necessarily want to play together or co-stream if they barely know you.

But they’re far more likely to accept a friend request on social media. From there they can learn more about you and your brand.

Make sure your profiles provide detailed information about who you are and what your stream is all about. A streamer won’t always have time to watch you when you’re streaming. But your social media profiles are able to provide info and stream clips 24 hours a day.

Final Thoughts

Don’t be afraid to reach out to other streamers. As long as you do your homework, and understand what benefits you can bring to another streamer, you might be surprised at how often people will be willing to help you. Great networking skills are an effective way to grow and build your stream fast.

Free Graphics Resources for Streamers

There are lots of streamers out there. If you want to succeed, you need to find positive ways to stand out from the crowd. This includes creating a unique look for your channel and social media pages.

The problem is creating graphics can be difficult, requiring both artistic and technical skills. Even worse, most beginning streamers can’t afford to hire a professional graphic artist.

Fortunately, solutions are available. Even if you’re not very familiar with graphics, free resources exist which can help you create a professional, unique look for your channel and social media pages.

Let’s take a look at how and where you’ll want to use graphics, as well as what free tools you’ll want to become familiar with.

What Graphics Should You Create for Your Stream?

There are two categories for stream graphics:

  • Graphics displayed directly on your main streaming screen
  • Graphics used on your main channel page and social media pages

When you’re streaming, most of the screen real estate will be dedicated to the actual game. Then you’ll want to have a smaller window showing yourself and room.

You’ll want a few different types of graphics on your main streaming page. This is often called a “Twitch Overlap” or a “Streaming Overlap.”

First, include a logo featuring your stream name. You’ll also want to include a graphic listing the most recent donations. Other options include current song title, all-time top donations and basically any other information you want.

However, avoid cluttering the screen. You want to include enough info so a new viewer can instantly identify your stream, but don’t include much beyond that. Also, be sure all the on-screen graphics have a uniform style and color.

Extend this same design scheme to all the graphics on your social media pages, too. The idea is to create one look which is instantly recognizable for your stream. This will be the look of your streaming brand.

What Videos Do You Want for Your Stream?

You’ll need a variety of videos and sounds for your stream and to spread around on social media. Each time specific viewer actions are performed, a video/sound combo will play. At minimum, you’ll need to create short videos for the following events:

  • New follower
  • Donation
  • New subscriber

These videos will incorporate the name of the viewer as well as the amount of money they donated or the length of their subscription.

Generally, the more money you receive, the more fun, interesting and cool the video needs to be. This will encourage people to donate more money.

Emotes

Every streamer will need to create a few unique emotes. These are emotes which are only available to subscribers. Different subscription levels allow access to more emotes. The longer the subscription time, the more emotes which will be available for the subscriber.

You can either create emotes yourself or hire a digital artist to make some for you. Be careful using existing designs you find online. Twitch is pretty strict about not allowing copyrighted material to be used for emotes.

Free Resources for Graphics

Makerbook.net

This site offers a large selection of free stock images and video. Categories include Graphics, Textures, Fonts and more. Makerbook.net provides access to a wide variety of other sites which offer free graphics. If you’re willing to spend some time browsing, you can find images which aren’t commonly used elsewhere.

Creative Commons

This is another source of copyright-free images. The search functions work especially well here. Good for finding specific, obscure images.

Canva

More of a creative type? Canva is a free design tool which helps you create your own images. While Canva certainly isn’t as powerful as Photoshop, it’s also not nearly as complicated. This is a good choice if you want to make some simple images but have minimal design experience.

Gimp

First, let’s talk about the name. Gimp is actually an acronym which stands for GNU Image Manipulation Program. It’s an image editor suitable for professional graphic designers and illustrators. While there is a bit of a learning curve, Gimp is a powerful tool for creating unique images.

Final Thoughts

Graphics can feel a little overwhelming at first. If you’re new to the world of digital art, focus on your social media platforms and your stream overlay. You don’t need any fancy designs. Just make sure your images and logos are consistent everywhere they appear.

As you become more comfortable with digital design, you can develop your emotes and add more depth to your existing designs. The tools above are simple enough for beginners but powerful enough for pros.

Graphics help establish a consistent look and style for your stream, which helps build an audience quickly.

What Streamers Need to Know About Target Audience

As a streamer, your success is directly related to your audience. Can you connect with a large group of people who want to tune in to your show each day?

If you can, you’ll be able to attract not just viewers but also paid subscribers and sponsors looking to connect with streaming influencers.

Unfortunately, many streamers don’t fully understand their potential audience – so they miss out on a ton of potential revenue. Let’s take an in-depth look at how to identify and reach your target audience.

What is a Target Audience?

Over 100 million people use Twitch each month, making it one of the busiest live video sites in the entire world. That’s a huge pool of potential viewers. But you want to be careful not to draw the wrong conclusions here.

Many beginning streamers mistakenly believe they should target as large of an audience as possible. But the vast majority of those 100 million daily users aren’t going to be interested in your channel.

Instead, you should focus on your “target audience.” A target audience is the group of users most likely to be interested in your stream. They’ll be drawn to the specific type of content you’re producing.

Why is a Target Audience Important?

When you understand who is interested in your stream, you can customize your marketing efforts to target them directly. In short, you’ll be able to speak their language. Creating a personal connection helps your potential viewers and subscribers relate to you.

Identifying your target audience also help you reach them online. Marketing efforts for your stream will mainly involve your social media channels. When you understand your audience, you’ll also understand what social media platforms they’re active on.

Different stream audiences are interested in different types of content. Their interests determine what content you’ll post on your social media pages. If your target audience likes to watch fast and furious action, you should post brief clips of your greatest multiplayer victories. If your target audience wants to know tips and secrets, you’ll post how-to guides and walkthroughs.

How to Identify Your Target Audience

So, who are these people you need to target? Different media formats require different approaches. Fortunately, streaming is actually one of the easier formats for identifying a target audience. Valuable demographic data is delivered right to you.

Every follower will have a Twitch or Mixer account (which might be an Xbox Live account). You can learn a lot from the publicly available info on each follower’s account. For instance, what other streamers do they follow? How are those streams similar to yours? The overlap can help you identify what people like about your stream.

Maybe people are drawn to your stream because you’re consistently funny and good-natured. Maybe the types of games you play are the main draw – are you playing a game which not many other streamers play? Maybe the time of day you stream makes you the best choice – are you active during non-peak hours?

Of course, followers are just the start. You’re really more interested in donations and subscribers. What are you doing in your stream when people donate and subscribe? Did you just win a game? Tell a great joke? Reveal something personal about yourself? Try to identify what your audience feels is worth rewarding monetarily.

Final Thoughts

No stream will appeal to everybody. Identifying your target audience lets you refine both your stream and your marketing efforts so you’re able to reach the people most likely to follow, donate and subscribe.

The world of streaming is pretty crowded. Finding a foothold when you’re new can feel overwhelming. But the more time you spend identifying and marketing towards your target audience, the faster your stream is likely to grow.

What Social Media Platforms Should I Be On as a Streamer?

What’s the one thing all successful streamers have in common? It’s not necessarily a high degree of skill at the games they stream. It’s also not necessarily an outlandish, humorous persona they create.

Instead, all successful streamers are able to develop a connection with their audience. Even if that audience numbers in the hundreds of thousands, every viewer should feel like they know the streamer personally.

An active social media presence is critical to developing this connection. Let’s take a look at what platforms you’ll want to be on and how social media can help grow the audience for your stream:

Twitter

Streamers generally agree that Twitter is the number one social media platform for streaming. Even if you’re not on any other social network, be on Twitter.

Twitter is simple, immediate and accessible. You can keep your audience up-to-date with what you’re doing that day and into the immediate future.

Send out a tweet about 45 minutes to half hour before you go live. Do so every time you stream. This alerts your followers and lets them know when they can tune in to your stream.

Discord

Discord is a voice and text program which is popular among gamers, especially PC gamers. Available as a mobile app or for desktop, Discord provides an easy way for groups of gamers to chat together in specialized channels. Plus, many gamers already have a Discord account, so joining a new channel is usually very simple.

You’ll actually want to have two Discord channels. The first will be open for everybody. This channel is simply an extension of the chat from your stream channel. You can use this channel to update your schedule (similar to Twitter) as well as stay in touch with your audience when you’re not streaming.

The second channel will be for subscribers only. Typically, a subscriber-only channel will be smaller and a bit more intimate. People will feel more comfortable opening up and making friends in a non-public forum.

Facebook

While your stream should have a Facebook page, don’t expect a ton of activity compared to your Twitter and Discord. The main obstacle is that many people don’t set up a Facebook page using their Twitch handle. So joining your stream page means the viewer has to reveal their real name to your audience. Many people don’t particularly want to reveal personal info in such a way.

However, your stream’s Facebook page can still have some uses. You can post your schedule, screenshots, videos from your stream and other relevant info. Just make sure your Facebook page is set to Public. This way people can view your Facebook content without having to actually join your page.

LinkedIn

You’ll want a LinkedIn page for your stream, but the focus needs to be a little different than the other social media platforms. Instead of targeting your streaming audience, your focus will be on developing professional business relationships. This can include brands who want to partner with you, streamers who want to co-stream a game with you, and other potential business opportunities.

Even if your streaming persona is outrageous and wild, keep your LinkedIn page subdued and professional. Highlight business-centric information about your stream such as your subscriber growth and current endorsement deals.

Don’t worry too much about sticking to the voice of your brand. Your viewing audience is unlikely to stumble across your LinkedIn page.

DeviantArt, Pinterest and Other Niche Sites

In the past few years, Twitch has greatly expanded their commitment to non-video-game based streams. Called Creative streams, they can be basically anything from watching someone build a craft, paint a picture, play a song and more.

If you stream a Creative topic, you’ll want to develop a presence on any related social media sites. For instance, if you create art, create a page on DeviantArt. If you build crafts, create a page for Pinterest. These niche social media platforms are an excellent way to reach specialized audiences interested in your Creative stream.

What Content Should I Post on My Social Media Page?

The three main goals of a social media page are the following:

  • Share content with your audience
  • Increase awareness of your stream
  • Network with other streamers

The content you post should showcase the best of your stream. Each day, you’ll have hours of video from your stream. You’ll want to post the most exciting, funniest and generally most interesting portions on your social media pages.

Keep these highlights short. Under three minutes is usually best. This provides a quick and easy entry point for new viewers. You want to target people who aren’t searching for you specifically but are instead looking for cool videos related to the game you’re playing.

How Often Should I Post on Social Media?

Tweet every day! As mentioned above, when you’re about to go live, give your audience a heads-up about a half hour beforehand. When you’re done streaming for the day, send out a tweet thanking everyone for watching. If you’re not streaming that day, tweet that you’re taking the day off and then announce the date and time for the next stream.

When you’re not streaming, pop into your Discord from time to time and hang out. Your audience, especially your paid subscribers, will appreciate hearing from you.

Posting videos and other more involved content can be understandably time-consuming. Ideally, your viewers will be able to help you out with the creation of highlights. But, even if you have to do all the work yourself, you’ll want to publish at least one new video each week.

Final Thoughts

Social media views, likes and follows aren’t the end goal. Instead, your social media pages should be used to drive people towards your main page on Twitch or Mixer. Make sure every profile page links directly to your main stream page.

Your stream can’t succeed in a vacuum. Your social media pages are a way to reach a new audience who won’t necessarily stumble across your stream within Twitch or Mixer. An active, engaging social media presence can boost your brand visibility, increase your subscriber base and generally help your stream become a success!

Streamers Guide to Building a Personal Brand

Streamers Guide to Building a Personal Brand

There’s certainly no shortage of people playing games live on Twitch, Mixer and YouTube. But success as a streamer can often feel elusive. What makes one streamer thrive while many others struggle to find an audience?

No one type of streamer is guaranteed to be popular. Instead, a successful streamer can be funny, serious, male, female, outgoing, reserved and more. The sky’s the limit in terms of looks, game skill and personality.

But successful streamers do all have one thing in common: They’ve all developed what’s called a “personal brand.” This is a marketing concept which helps draw in an audience. Let’s take an in-depth look at how building a personal brand can help you improve your stream quickly.

What is a Personal Brand?

You’re probably already familiar with corporate brands like Coca-Cola or Taco Bell. In fact, you likely even have an idea of what type of “personalities” those brands have. For instance, Taco Bell is known for their irreverent, comedy-filled social media accounts.

Your stream will have a brand identity, too. This brand involves your personality, image, logo, set design, the types of games you stream and everything else related to your stream. Your brand is an easy-to-understand summary of who you are and what your stream is all about.

How to Build Your Personal Brand

Step One: Develop Your Image

Every streamer has a unique combination of looks, style, skills and personality. This is your personal image. Let’s take a look at the images of two very successful, but very different, streamers.

First, let’s consider Dr. DisRespect. With his sunglasses, mustache and mullet, he’s certainly visually striking. Dr. DisRespect talks tough and brags about his every real and perceived accomplishments. He’s created a larger-than-life persona similar to a professional wrestler.

Of course, Dr. DisRespect is also a character portrayed for comedic effect. But he takes his personal brand very seriously. First, he never breaks character on stream. Also, every aspect of his brand is carefully managed.

Then let’s take a look at Cohh. He’s a low-key everyman who always remains positive. Cohh doesn’t play a character. In fact, he often talks about his family and day-to-day life.

But Cohh’s persona, while not an act, is still a carefully maintained image. If one day he started swearing and talking trash, his regular audience would be completely thrown for a loop.

These two streamers couldn’t be further apart personality-wise. One’s an over-the-top character while the other is affable and reserved. But within minutes of watching either one of them, the viewer can easily understand who these guys are and what their streams are all about. In both cases, these streamers have developed a solid image.

Step Two: Identify Your Target Audience

No matter how successful your stream becomes, not every single person who watches streams is going to like you. That’s perfectly fine. Your stream can be a roaring success without appealing to everybody. In order to grow your stream, you need to identify and understand what marketing pros call your “target audience.”

Basically, your target audience consists of the types of people who either watch your stream or who are likely interested in watching your stream.

When you understand who your target audience is, you can target your marketing efforts with precision.

Traditional target audiences are broken down into two categories: the person who pays you and the person and the person who buys the product. For instance, if you were making a film, the person who pays you is the studio while the person who buys the product is the moviegoer.

Identifying a target audience for a stream is much easier. Both the person who pays you and the person who buys the product are the same person. You’re interested in who views your stream and, more specifically, which viewers donate or become subscribers.

Twitch and Mixer both give you plenty of resources to help identify your target audience. When you gain a new follower, check out their profile page. What other streamers do they follow? What do those streamers have in common with your channel?

Plus, pay attention to your chat. What topics do people want to talk about? What do you do which causes the most activity in your chat? Do people respond to great gameplay, jokes, personal stories or something else entirely?

Finally, when do viewers become subscribers? Try to pay attention to what you’re doing in the stream when the largest numbers of people subscribe. This can help you understand what actions you can take to encourage more subscriptions.

Step Three: Stay Active on Social Media

Your personal brand needs to exist outside of your stream channel. You’ll need to create and maintain active social media profiles. The two most important platforms to use are Twitter and Discord.

Twitter will likely be the most active. You’ll want to Tweet each day about 30 to 45 minutes before you go live. Encourage your followers to tune in. Also, Tweet if you’re not going to stream for the day – and make sure to tell your followers the date and time of your next stream.

You’ll also want to create two Discord chat channels. One will be open to everybody. The other will be only for subscribers. Both channels give your fans a place to get together and chat even when you’re not streaming. Be sure to hang out and chat in both channels on a fairly regular basis. This lets people know you’re accessible.

Keep the images, design and “voice” of each social media channel consistent with your brand. For instance, if you visit any social media page belonging to Dr. DisRespect, you’ll find the same colors, slogans and other imagery as on his main streaming channel.

Final Thoughts

Create a consistent voice, look and style for your stream. Then figure out which groups of people are most likely to respond favorably. Finally, reach out to that audience through targeted marketing and social media campaigns.

There’s no magic formula which guarantees success in streaming. Popular streamers have the right type of personality and play the right type of game at the right time. But no matter who you are, you can find streaming success – as long as you develop a great personal brand.

Strategies for Combating Stage Fright for Streamers

Strategies for Combating Stage Fright for Streamers

You’ve built your stream channel. You’ve set up your stream’s social media presence. You’ve built logos and a brand. You’ve conquered all the issues, technical and otherwise, involved in setting up your video game stream.

But there’s just one problem. You’re nervous. In fact, you’re more than just nervous, you’re downright terrified. Stage fright is a common issue for streamers of all experience levels.

That’s right. Even top streamers who average hundreds of thousands viewers each day still get nervous before a live broadcast. However, streaming vets typically combat stage fright using strategies which beginners don’t know about.

Here’s how to deliver a great on-camera performance every stream, even if you’re a brand-new streamer.

What is Stage Fright?

Stage fright is a feeling of extreme nervousness before any type of public performance, including streaming. More than excitement or low-level anxiety, stage fright often includes physical symptoms such as:

  • Increased heart rate
  • Dry mouth
  • Vision changes (“tunnel vision”)
  • Nausea
  • Difficulty speaking
  • Shakiness and increase perspiration

How to Combat Stage Fright

Even though you’re sitting in your home, streaming is still a live performance. Fortunately, theater actors have developed timeless strategies for fighting stage fright. Here are some tips from the world of acting which can actually help when you stream:

Turn Your Fear into Excitement

A Harvard Study discovered something interesting about severe performance anxiety. Specifically, the physical symptoms of fear closely mirror the feelings of excitement. You can actually trick your brain by telling yourself that you’re not nervous about streaming — you’re excited. This mental reorganization can instantly lead to better focus. Anxiety is a general emotion. But excitement has an obvious reason. As your brain shifts from fear to excitement, you’ll be better equipped to process the specifics of the task ahead.

Become Lost in the Moment

Your brain can always find fault with what you’re saying or doing. One effective trick is to not let this doubt get a foothold. Instead of dwelling on the potential reaction of your audience, focus on yourself.

Now, this might sound strange at first, but the audience isn’t there to see you. Instead, they want to see you play a game. Focus on the game itself. This prevents you from dwelling on self-critique.

Prepare for the Worst

You might have heard that you can combat nervousness by staying positive. Turns out, positive thinking isn’t the most effective way to stop stage fright.

Instead, you want to imagine the most likely worst-case scenarios. Then prepare some strategies should the worst occur.

At some point or another, your stream will likely be plagued by technical problems. Streaming is complicated. You’ll have issues with the sound, video, game or something else.

Trying to diagnose an issue while you’re live on the air often adds a layer of confusion. Instead, prepare for technical problems by creating a “Be Right Back” screen which you can cut to when necessary. Many streamers play music if they’re going to away for more than a minute or two.

Play Games You’re Familiar With

One way to increase your comfort level is to stream games you’re pretty good at. This reduces the need to talk because people will primarily be interested in watching high-level play. Plus, sharing game-related tips and tactics will feel easy and natural.

Multiplayer games usually draw a larger audience than single-player games. This is because multi-player games are more unpredictable, which makes for exciting viewing. The best players in the world at practically any multi-player game are also going to have the largest audiences.

Play Games You’re Unfamiliar With

The opposite strategy works well, too. People love to watch someone learn how to play a game. If you can play a new, anticipated game on release day, you can draw a lot of new viewers.

Don’t worry if you’re not very good. People don’t expect mastery from someone unfamiliar with a game. Watching a streamer die again and again in a game can actually be pretty fun. Just remember to keep a positive attitude and laugh at your failures.

Don’t Be Afraid of Failure

Your stream isn’t always going to go smoothly. Technical problems will happen from time to time. Also, sometimes you’ll trip over your words, run out of things to say or otherwise lose your “streaming mojo.”

That’s okay. No viewer expects perfection. Embrace your mistakes, shrug them off and keep going. As you become familiar with streaming, your stage fright will naturally disappear with practice.

Final Thoughts

Streaming can be a serious career. But that doesn’t mean you need to take every second of streaming seriously. Keep your stream fun, lighthearted and good-natured. This will not only make your stream better but will also help reduce your stage fright.

Are Streamers Influencer Marketers?

Dr. Disrespect promoting Devour brand Microwave meals
Dr. Disrespect Promoting Devour Meals

Are Twitch Streamers Influencer Marketers?

Streaming is both fun and a great way to make friends. But streaming can also be a lucrative business. Do you know the best ways to make money streaming?

Of course, subscribers and donations are an important source of income. But there’s another consistent income generator which many newer streamers overlook. It’s the power of sponsorship, which occurs when you’re an influence marketer.

Let’s take a look at how streaming and influence marketing work together to help you earn:

What is Influence Marketing?

If a trusted friend recommended a specific product, would you consider a purchase? What if you knew for sure your friend was an expert in those types of products? This is the simplest type of influencer marketing.

Online influence marketing works in basically the same way. Only instead of a real-life friend, the influencer is someone online. Anyone online has the potential to be an influencer, even a beginning streamer.

How Do Influence Marketers Benefit Brands?

People trust their friends the most. But people also put a fair amount of trust into someone they follow on social media. Watching and interacting with someone on social media as they live their life, play games, post photos, etc. creates a personal connection.

So, while the audience doesn’t feel like the social media influencer is a personal friend, there is an authenticity regarding product and brand recommendations.

What Role Does Social Media Marketing Play in Influence Marketing?

If you want to attract the attention of brands and sponsorships, your stream will need an active social media presence and personal brand.

Announce your streams on Twitter. Encourage followers to join your Discord channel. Post short video clips on your YouTube and Facebook pages.

Brands will feel more comfortable working with you when they have a clear, objective idea of how many people you can reach. Social media likes, shares, follows and other engagements show you have social media influence.

What are the Benefits of Being an Influencer Marketer?

Benefits vary from small to large. A brand might simply want to give you a free game or a product like a pair of headphones. You’ll be asked to mention the product or play the game on your stream.

Brands might also pay you to display their logo on your stream for a certain period of time. Other brands can offer direct sponsorship where you use or wear their products on camera. You can even get paid to endorse a product directly in an ad.

Games are a common freebie in the world of streaming.

Some publishers skip traditional advertising altogether, instead giving away free copies to many influential streamers in order to build buzz. Two recent examples are Prey and PUBG, which used this strategy to become one of the most popular games in the world.

Even if you’re not getting direct financial compensation, streaming a game before it’s released to the public can really draw an audience. This can have a snowball effect. As your audience grows, your stream will be more attractive to paid advertisers.

What Types of Streamers Appeal to a Brand?

A large following is great for a brand which sells a product meant for a wide general audience. For instance, Old Spice is an official sponsor of Dr. DisRespect. Old Spice deodorants and colognes appeal to a wide variety of guys. Reaching the Doc’s large audience – which includes a lot of guys – makes sense for the brand.

Dr. Disrespect promoting Devour brand Microwave meals
Dr. Disrespect Promoting Devour Meals

Don’t think just because your stream has a small audience brands won’t be interested in you. The truth is you don’t need a huge following to interest a brand. Instead, brands look for the right audience.

Many products have a niche audience. These might be products unrelated to your stream directly. Instead, the target audience for the product overlaps with your viewers, which helps increase brand exposure.

Social media gives you a lot of information about who is interested in your stream. When someone follows your stream or any of your social media pages, you can check out their profile. This helps you learn what other streamers, products and brands they’re also interested in.

Learning about your audience is an important part of your stream’s success. First, you can tailor your stream towards the interests of your viewers. Plus, you can also present brands with a clear picture of the audience they’ll reach if they partner with you.

Final Thoughts

The key to developing marketing influence as a streamer is to stay active on your social media accounts. Don’t confine yourself to Twitch. Post stream-related content to your social media pages regularly to help grow your audience.

Streaming can be a great hobby, but influence marketing can help turn it into a full-time job. A streamer who has a trusted connection to a well-defined audience, even a small audience, can be very attractive to brands.

7 On-Camera Tips for Streaming Success

7 On-Camera Tips

Video game streaming doesn’t technically require a camera. In fact, Lirik, one of the most popular streamers on Twitch, almost always broadcasts voice-only streams. He’s one of a handful of streamers who don’t use a camera on a regular basis.

But Twitch is far more popular today than when streamers like Lirik started. New streamers who don’t show themselves on video will struggle to find an audience. If you’re just starting out as a streamer, a camera is highly, highly recommended.

Don’t worry if you’ve never been in front of a camera before. These seven tips will help you appear professional, confident and entertaining.

1. Dress for Success

What looks perfectly normal in real life can look busy and downright strange on-camera. When dressing for a stream, avoid the following:

  • Bright colors and whites
  • Stripes, polka dots, swirls and other busy patterns
  • Excessive jewelry and accessories
  • Black and very dark colors

Instead, you’ll want to wear solid, muted colors like blues, greens and grays. Of course, streamers can look informal and eccentric. Feel free to dress as crazy as you want. Just make sure you follow the on-camera rules so your outfit is easy to read.

Also, cameras tend to add weight to a person’s appearance. So avoid clothing which is too big for your frame, as you’ll end looking like a shapeless blob.

2. Take it Slow

Generally, nerves make people talk fast. If you’re new to streaming, you might find yourself speaking at an unnaturally quick pace when on-camera. Take your time, speak clearly and don’t be afraid of a little dead air.

Now, some streamers break this rule with great success. xQc is a famous Overwatch streamer known for his rapid-fire, mile-a-minute delivery. If you’re naturally comfortable talking at a fast pace, go right ahead. Just make sure you’re not talking fast out of nervousness as the audience will be able to detect your discomfort.

3. Practice Makes Perfect

Many new streamers worry about saying or doing something dumb. So they wind up not saying or doing much of anything at all. But here’s a secret: All streamers screw up from time to time.

The only way to become a more polished streamer is with practice. Fortunately, you have plenty of time. Successful streams last at least a few hours a day for five to seven days a week. Even if you don’t have a single viewer, talk into the mic like you have a large audience.

Besides, no one expects you to be perfect. Mistakes often help endear you to your audience.

4. Look into the Camera

Some streamers set up their camera to show a three-quarter view. This usually isn’t the recommended setup because the view can seem impersonal. Instead, you’ll probably want to use a straight shot where you’re directly facing your audience.

Treat the camera like you would a beloved pet. Don’t scowl at the camera. Don’t make long, intense eye contact. Don’t let your eyes dart around nervously. Instead, look at the camera in a friendly, non-threating way. People will respond well to your welcoming attitude.

5. Add Variety

Streams are several hours long. For the most part, the shot will remain static. After all, you’re not changing locations. So try to add variety to your streams by changing what you can.

Popular Starcraft and Overwatch streamer Desrow is a good example here. His camera shows just his face and upper body. But he adds variety to his stream by wearing weird, wild and funny hats. Every time someone subscribes to his channel, that person gets to pick a hat for Desrow to wear.

Even just some small outfit or background change can be a fun way to liven up a static shot. Don’t be afraid to try out different ways to personalize your stream.

6. Consider a Green Screen

Also called a Chroma key, a green screen lets you custom create your background. You have two options. First, you can create a virtual environment of basically anything you choose. Stream from the beach, Mars or anywhere else.

But most streamers use a green screen to simply remove the background entirely. The image of your face and body will appear directly in the game, like a cut-out at the bottom of the screen. This gives more visual real estate to the game. Plus, you don’t have to broadcast with a boring wall or room behind you.

7. Be Yourself

Finally, the number one tip for on-camera success is to simply be yourself. Don’t try to emulate the personality or look of other streamers. Be unique and create your own brand. Trust your instincts and create a stream that you would want to watch.

Not sure exactly what type of streamer you are? That’s alright. As you stream, you’ll learn what works for you and your audience.

Remember, every successful streamer started small. They had to learn what to wear, how to talk to the camera and just generally how to broadcast. All streamers take a while to develop a quality stream, so don’t be discouraged if you’re not drawing an audience right away. Although intimidating at first, you absolutely can learn how to be comfortable on camera!

5 Ways to Repurpose Your Streams to Make Shareable Content

5 Ways to Repurpose Your Streams to Make Shareable Content

Live content is the bread and butter of your stream. Each day, you’ll need to broadcast a live stream on your channel for at least a few hours. But what about when you’re not streaming? Can you still boost your brand even when you’re not online?

Absolutely! Your content can be repurposed to help attract a larger audience. Let’s take an in-depth look at what repurposing is and what benefits it provides for your stream.

What is Repurposing Content?

Repurposing is when you take existing content, make some slight alterations and repost that content in a different place than where it originally appeared. Repurposing basically extends the life and use of content you’ve already created.

Repurposed content isn’t designed for your stream’s current viewers, followers and subscribers.

After all, those people are already aware of your stream. Instead, your repurposed content is created to attract new viewers. Your potential audience exists across many different platforms. Repurposed content allows you to reach people no matter where they are online.

The Benefits (and Restrictions) of Video Content

Video is one of the easiest types of content to repurpose. That’s great news for streamers. You’ll have hours and hours of daily footage available for repurposing.

You’ll post your repurposed video content across major social media platforms. But each platform has different length limits for video. Make sure your repurposed video follows these guidelines:

  • Instagram videos should be no more than one minute
  • Twitter videos should be 30 seconds or less
  • Facebook videos should be under 1:30
  • YouTube videos should be no longer than 14 minutes

Don’t worry if some of those times seem short. Interested viewers will click through to another destination such as your Twitch channel, YouTube channel or website.

Upload each video natively to the individual social platform. Doing so increases engagement and views. Natively-embedded video looks more professional and plays more reliably.

How to Repurpose Content

There are many different ways you can repurpose your existing content. You’ll want to identify both the type of content and the social media platform which appeals to your target audience. Here are some different ways you can repurpose content:

1. Highlights

Highlights of exciting, comical or well-executed gameplay are great for short clips. Twitter, Instagram and Facebook are the best platforms for posting.

2. Educational

Short videos can be created to teach viewers something new about a game. Post videos with specific tactics, unique map locations and other short bits of info on Twitter, Facebook and Instagram.

Longer walkthroughs and tutorials can be posted to YouTube. In some cases, you can create longer guides by piecing together various sections of your stream and then adding voice-over. This is a great way to cover longer sections of a game in an easily digestible way.

3. Bug Reports

Gamers love to learn about bugs, glitches or other game anomalies. If you happen to discover any unintended game functions, create a detailed video. You might also want to include a voice-over describing what’s happening, as some glitches do require a bit of explanation.

4. Matches Against Notable Players

Did you get an unexpected kill on a world champion? Did you cross paths with a famous streamer? People always like to see interactions between famous and lesser-known streamers.

In some cases, your interaction might also have been recorded by the famous streamer. You can potentially merge both videos so the entire interaction can be seen from both sides. Plus, this can be a good reason to reach out to a more famous streamer for networking purposes.

5. Add Captions to Your Videos

No matter what type of video you create, consider adding captions. There are two main benefits. First, people don’t always have the sound on when they’re browsing social media platforms, especially when they’re using a smart device.

Captions also help increase the search engine ranking of your videos. Search engines spiders are able to “read” the written captions in order to better understand what your videos are all about. This gives you an SEO advantage over videos without captions.

Final Thoughts

Streaming success involves more than the daily live broadcast. Repurposing allows you to get extra mileage out of your existing video. Plus, repurposing is relatively easy. After all, you’ve already done most of the work during your live stream.

Determine what sections of your stream are the most popular with your audience. Then develop short videos based around that type of content. Post those videos on the social media sites most often visited by your target audience.

Active social media profiles and repurposed videos are a winning combination for increasing the reach and size of your video game stream.

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