Ever seen a Twitch stream or YouTube title that you simply couldn’t help but click?
Believe it or not, but the title you use for your stream can have a big influence on whether or not you can attract new views to your stream who are browsing for something to watch.
By coming up with the best titles for your Twitch stream, you can increase the odds that your stream will catch someone’s wandering eye and check out what you got.
In this article, we will be going over some of the different strategies that you should be using to write the best attention grabbing Twitch and YouTube stream titles.
Now this doesn’t really apply to large well known streamers. Since they have already built up a massive following on Twitch and social media, they don’t really need to think too hard about their titles.
But for the smaller streamer grinding it out, every advantage helps.
So, here are a few of the best tips for writing good stream titles for Twitch, Youtube, and anywhere else you’re broadcasting to the world.
1. Be Unique With Titles For Your Twitch Stream
One of the main things you should be doing when you are trying to come up with a good stream title would be to make it unique.
You want your title to be as unique as possible; if you have the same title as a lot of the other streamers out there, you won’t be able to differentiate yourself. You’ll blend in.
It may be tempting to copy or paraphrase what you see top streamers doing, but you need to understand their titles are created with their brand and audience in mine.
So you need to do the same.
2. Highlight A “Unique Value Proposition” To Get More Views
We’re gonna tap into some marketing science here.
As brands will do with products, you should be coming up with a unique value proposition that you can effectively market through the title of your stream.
What is a unique value proposition?
It’s a clear statement that let’s people know what sets you apart from others streamers. It tells people what kind of value they are going to get from your stream.
Are you a competitive player? Are you currently ranked?
Are you dominating in Battle Royale wins?
Are you a world-class speedrunner?
Do you only play classic games?
These are things you can put in your title (and combine with tips like number 5).
By doing this, you can get people excited about seeing your stream by giving them a taste of what to expect.
Try to think about what you bring to the table as a streamer and market it through your stream title.
Remember, people aren’t just spending money on streamers, they are spending their time; and they want to spend that time wisely.
3. Display Some Heart & Emotion In Your Twitch Title
You will want to display some type of emotion when you are coming up with your stream title. Nobody wants to watch a dull stream and that’s the message dull titles send.
Having emotions in your title says you aren’t a robotic type of streamer that sticks to a formula. It let’s potential new fans of your stream know that you have personality.
A lot of people want to watch streams from people they find entertaining and people who have personalities that they are attracted to.
You will be wasting a valuable Twitch stream marketing asset if you aren’t showcasing your personality through your title.
4. Be Descriptive In Your Title
You want to try to be as descriptive as possible while not sounding like a robot.
By being descriptive, you should be able to get a lot more people interested in what you have to offer.
Try to use descriptive terms to not only display what kind of gamer you are but also what kind of streamer you are. People are going to be much more likely to check your stream out if the title helps give them a preview of what to expect.
Remember, this is your streamers free time. It’s precious to them and they don’t want to waste it. They want to know what they are going to get with you as a streamer.
So make sure you use your title wisely and give people a glimpse of what to expect.
Pro-tip: The thesaurus is your friend in this department.
5. Using Numbers In Your Stream
I know it sounds like a gimmick, but it’s true. Scientists have done science stuff and said so.
So why do numbers attract attention? Because when people are looking for something, like something to watch, they don’t read.
And numbers give people who are scanning instant information that makes the mind stop and think.
A number promises something. It lets the reader know that there is definitely a quantity of SOMETHING here, and the mind wants to know what it is.
A lot of people may look for a streamer that is going to be on for a set period.
A lot of people also seek out marathon streamers.
If you are going to be on for a long time or you are doing a marathon, you should be advertising it as such. You will find a lot more people clicking your links if you are advertising that you will be streaming for a long time.
That way, they will be able to have someone they can count on to deliver them with (x) amount of hours of entertainment.
The Best Stream Titles Make A Great First Impression
As you can see, there are a lot of different things that you can do when you are looking to create the best Twitch and YouTube stream titles.
By using some of the tips above, you should be able to conjure up the best titles for your streams to entice more viewers than ever before.
Each platform uses algorithms that measure things like “click-through rate”, a measurement of how many people see your stream and choose to click through to it. More clicks shows more interest and engagement and platforms like Twitch reward.
Creating a good title doesn’t have to be too difficult.
Relax, don’t think too much, stay true to yourself and use some or all of these tips to create magnetic titles that people can’t resist.
And go easy on yourself. If you stream everyday, you’re not going to be able to come up with hundreds of unique amazing titles over the year. That’s okay. The title is just one part of a greater whole.